Valentine Chocolate Duty For Japanese Women
Category : Women Lifestyle, Women Personality
70 percent of working women said they would be happy if there was no tradition of giving “obligatory chocolates” to their boyfriends or colleagues. This result comes from an Internet survey in Japan, and nearly 60 percent said they felt unhappy as Valentine’s Day approached, citing the cost and time it takes to shop for the gifts, which are finely calculated to express just the right emotions toward a boss, a colleague or a true boyfriend.
Japanese women are fed up with a longstanding Valentine’s Day custom requiring them to give chocolates to men without getting any in return.
Meanwhile, fifty percent of men said shopping for a return present was bothersome, and they don’t like to be compared with others.
“Certainly things have now changed so women can freely express their affection, so the Valentine’s Day custom isn’t essential,” Usami said.
“But it allows people to acknowledge their own feelings, so I think it’s still nice to have.”
In a reflection of the changing times, perhaps, retailers say that women are now becoming much more likely to buy pricey chocolates costing up to $200 a box as a special treat — for themselves.
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