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Organisers of Sydney’s Fashion Week say their catwalk schedule has firmly placed the Australian city on the global circuito fashion beside Paris, Milan and New York as the the undisputed headquarters of world fashion. Simon Lock, who founded Australian Fashion Week 11 years ago said, “We are number 4 because this year we’ve had more designers on our schedule than London fashion week.”
“We’re not saying we’re better than other fashion weeks in the world. But we are proud that we are now the fourth largest fashion week in the world (behind Paris, Milan and New York).”

5 days of Sydey Fashion Week event, which also showcases young designers from around Asia and the Pacific, is among the top catwalk fairs in the world, agrees Brandusa Niro, editor-in-chief of New York Fashion Week publication The Daily.
With 88 designers holding collection shows, more than 60 brands exhibiting at the Sydney venues and a further 40-odd fashion agencies represented at on-site suites, the industry-only Australian Fashion Week Spring/Summer 2006/07 event has attracted some 300 buyers from around the world.

Designer Jayson Brunsdon, whose romantic collection included day and evening wear inspired by Audrey Hepburn, said buyers from Indonesia, Greece, Italy and the United States had already placed orders for his designs after his show on Wednesday.

Sandra Nori, New South Wales Minister for Tourism, Sport and Recreation, said fashion was becoming an increasingly important economic asset for the state, which accounts for about 35 percent of the nation’s clothing industry. Nori said there had been a “quantum leap” in interest from Asia this year, particularly China. “It’s not hard to work out that China is a large market. They like a lot of things Australian,” she said.

Nori said it was important that Australia projected an image than went “beyond the love of sport” during the five days of catwalks featuring designs from Alice McCall, Kirrily Johnston, Camilla, Marc, Lover, Cohen et Sabine and Josh Groot among others.
“We are all the things people think we are… but we are also a hell of a lot more,” she said. Buyers agreed that Sydney fashions often reflected the laid-back Australian lifestyle.
“Australian labels generally have a young feel,” said buyer for New York Fifth Avenue store Henri Bendel, Anthony Legouri. “They are a little more casual and relaxed like your lifestyle,” he told The Australian.

Meanwhile, Celebrities Kate Fischer and Annalise Braakensiek had a cleavage war at the Alex Perry show during Sydney Fashion Week. Ex-South Australian Fischer went braless in a black wrap dress at the Thursday night show and Pizza star Annalise had her chest pushed up to the hilt in a black bustier.

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