The superblonde supermodel, Claudia Schiffer, who lives in the UK with her husband and two children, unveiled a poster of herself naked, and wrapped in the German national flag as part of a publicity campaign for Germany. Her picture appears under the banner ‘Invest in Germany Boys’ and will be displayed in the heart of the city at London’s Bank underground station during the World Cup tournament.
She said: ‘In England everyone waves the English flag, on t- shirts, on posters framed at home. This does not exist in Germany at all,’ Britain’s Press Association reported.
Schiffer said she was keen to promote a “fun and cool” reputation for the country today. “We are much more cosmopolitan,” she said. “We have changed and grown into a positive nation with a great positive democratic development. I hope within Germany we can make it cool that we can wear a German flag and not be embarrassed about it.”
The supermodel said Germans were aware of their country’s history but added: “Today we are much more cosmopolitan. We have changed and grown into a positive nation with a great positive, democratic development. I hope within Germany we can make it cool that we can wear a German flag and not be embarrassed about it.”
After unveiling the poster at the German embassy in London, Schiffer said she had been influenced by Brigitte Bardot being photographed with the French flag which had given France a “feminine accent.” The model is the face of a campaign to use the World Cup to rebrand Germany’s image. Germany is being promoted as the ‘Land of Ideas’ - a phrase coined by President Horst Koehler - and a cosmopolitan, innovative, modern country.
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Picture of super model Claudia Schiffer unvails a poster of herself draped in the German flag at the launch of the ‘Invest in Germany’ campaign at the German Embassy in central London, Monday 05 June 2006. The campaign aims to increase investment and awareness of Germany as a forward thinking and positive country with Europe

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