More Women On Erotica LA
Category : Women Business, Women Lifestyle, Women Personality
Crowds made the 10th Annual Erotica LA (ELA) record-breaking when more than two-thousand fans waited in line for a chance to meet sex symbol, Jenna Jameson and celebrate the pleasures of the flesh in Los Angeles this weekend as the worldwide capital of pornography holds its 10th-annual ‘Erotica LA’ convention.
Erotica LA is the largest erotic shopping metroplex and cultural event to hit the Los Angeles Convention Center and now in its 10th consecutive year, is world-renowned for introducing new products and concepts in the world of erotic entertainment. Over the past decade, erotic entertainment has become more accessible to the public and the erotic industry has become the subject of mainstream network and cable shows. Erotica LA is one of the first conventions to take this mainstream entertainment to the public. Erotica LA brings together exhibitors and consumers in the most newsworthy and entertaining event of the year!
Women now have their own sex websites and home parties that feature lingerie, and accessories once coyly referred to as “marital aids” are a growth field.
“If you think about it,” said sex expert Pepper Schwartz, a University of Washington sociologist, “90% of the sex toys manufactured are for women. Once women started to discover vibrators as adjuncts to their marital and single lives, they started having ‘Tupperware’ parties and making it part consciousness raising, part girls night out … which defanged it and got it away from the guys-in-trench-coats imagery.”
The show takes place this weekend through June 25 at the LA Convention Center hosted by porn star Jenna Jameson and rock guitarist Dave Navarro, the three-day event will feature over 300 exhibitors unveiling the latest in sex toys, paraphernalia and publications.
“Erotica LA and Club Jenna make such a good team,” stated Jenna Jameson. “I can’t believe all the fans that come out to enjoy the fun! The Club Jenna girls and I are really looking forward to an even hotter Saturday.”
Howard Mauskopf, the event’s producer, told the Times the convention was the perfect way to explore “new forms of revenue.”
In the audience, more than half of whom were women, Jennifer and Jonathan Chavez, 19-year-old newlyweds from Lynwood, giggled. Their baby was home with grandma, and the pair were happily exploring the first night of Erotica L.A. “This bondage stuff is pretty fun,” said Jennifer, neatly encapsulating the evening’s risque but unthreatening vibe.
In fact, many aspects of the show were vetted for their appeal to women, because women drive the market, said Darren Roberts, chief executive of Teddy Communications Inc., the events division of Adult Video News, the adult entertainment conglomerate that puts on the show here and in other cities. (The company’s signature event is the AVN Adult Entertainment Expo Las Vegas.)
“You have to do very little to get the male audience,” but apart from the $30 ticket, men don’t spend a lot of money, Roberts said. “Guys come and they want an autograph, they want to look, they walk out with a video. Women and couples are walking out with bags of stuff.”
The first-day broke previous one-day attendance records on Friday, June 23 with a staggering 10% jump in attendees from 2005 who came to check out the more than 300 exhibitors. This year, a new exciting show floor is divided into two zones, The Sensual Zone and the X-Zone. The Sensual Zone is designed for women and couples who want to enhance their love life and romance, and the X-Zone represents the spicy and more risqué side of erotica.
Liz Brinkman, the U.S. sales agent for Lelo, a Swedish company that makes palm-sized, kidney-bean-shaped vibrators, said she was struck by the number of couples strolling around the expo.
“Women are getting more comfortable with the idea of using props in the bedroom,” she said. And unlike the many booths full of plastic genitalia and other in-your-face products, she added, “What we sell is more high-end and discreet.” (Her products range in price from $89 for a silicone vibrator to $1,500 for a 14-karat gold-plated vibrator made of high-grade medical steel.)
Along with Vivid Entertainment, one of the world’s largest pornographic film production companies, will hold auditions for its upcoming movie “Debbie Does Dallas … Again†and will film the proceedings for an upcoming reality television show. A series of sex seminars will cover a range of topics, from oral sex techniques to a discussion of the aphrodisiacal properties of chocolate.
And one female attendee will win a free breast implant surgery from a company dedicated to “boosting the self-esteem of women of all legal ages.â€
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