The elite watch brand Tag Heuer is mainly associated with producing refined timepieces featuring sports style.
The rich history of the company comprising about 150 years of creating serves as a perfect visiting card of outstanding quality and prestige of every watch that is subjected to more than 50 mechanical tests.
Every watch connoisseur would admit that Tag Heuer’s watches are difficult to characterize as simple ones. The brand’s designers have always been extremely successful in uniting functionality, sports style and luxury details under the case of one model.
For example, among the company’s timekeeping devices it is possible to discover a watch model on a steel bracelet with a massive double clasp with golden finishing, as well as a really legible big-sized dial and sapphire crystal.
In the period of 2005-the beginning of 2006 Tag Heuer has introduced new collection stunning by its luxury and refinement. It is not surprising that the brand has chosen international superstar Uma Thurman to become its new ambassador.
The world of fashion has long personified Uma with the most expensive brands, for example, Louis Vuitton. The reasons for the choice of Tag Heuer are absolutely obvious - Uma Thurman was the very person able to add the spirit of femininity to the exclusively masculine image of Tag Heuer watches. She greatly contributed into the process of designing and promoting the brand’s feminine watch collection, especially the Link line, at the watch market.
What qualities does the famous actress embody?
Most probably every one of us would first of all name such characteristics as intelligence, glamour and passion. With Uma’s close cooperation the brand’s new advertising campaign has immediately achieved great results.
Uma Thurman honored the company, having joined other prominent TAG Heuer’s ambassadors -celebrity-actor Brad Pitt, tennis-player Maria Sharapova, golf-champion Tiger Woods,
Formula1 star-racer Kimi Ra??kk??nen, and many others who lead Tag Heuer’s timepieces towards the attractive realms of sports, fashion and glamour.
In her turn, Uma Thurman is really pleased to become a TAG Heuer ambassador. She like the idea of her personifying a lady with a strong character, yet penetrated by femininity, vigor, mystery and seductiveness.
Having built such a successful collaboration with Uma Thurman, Tag Heuer has counted on the idea that today many representatives of the fair sex are eager to take risks,
and move towards success due to strict discipline, real strength of character,innate beauty and talent.
Uma Thurman and TAG Heuer have proposed two fresh trend-setting styles - TAG Heuer Haute Couture and TAG Heuer Pret-A-Porter. The “Diamond Fiction” watch bracelet on Uma Thurman’s wrist has become a real sensation.Why is it so impressive?
The “Diamond Fiction” may be compared to a bracelet of red satin adorned with Top Wesselton diamonds. But if the watch’s lady-owner presses a side button, in the most majestic way some of the diamonds change their color to red in order to feature the time on a digital display.
How was this wonder elaborated? Some of the diamonds comprise LEDs (Light Emitting Diodes) responsible for showing the time in glowing red. The matchless timepieces are available just in the most limited number of three and offered at an amazing price of 100 000 euro each.
The conclusion is clear - with TAG Heuer watches every lady is given a great chance to create her own exceptional style, the secret of success in every she will do.
Contributed by Bianca Placido, actively involved in writing Web content mainly about a wide range of prestigious watch brands and their most popular watch collections.
The author’s articles are published at sites that contain information about wristwatches or dealing with selling watches on-line.
Being a fan of watch-making, the author undertakes researching into the field and shares the most interesting ideas and personal experience.

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