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Been from generation to generation, traditional school uniforms have resisted the forces of fashion with their monotone greys and blacks and minimum of detail. But now the battle could be lost after Marks & Spencer announced to launch a new range of uniforms aimed at today’s style-conscious teenagers.
They launch a new Fast Fashion and put pupils on a collision course with headteachers at schools who have strict policies on uniform.

But the new Fast Fashion range to help primary kids look like trendy teenagers has been criticised and met little opposition from teachers’ leaders who say older pupils have always interpreted uniforms “creatively”. Nick Seaton, chairman of the Council for Real Education, said: “This move seems out of place with the spirit of a school uniform. It could create lots of complaints from parents forced to spend more money on their daughters to keep up with fashion.
“It could also lead to bad feeling in the playground among pupils who, for whatever reason, have not got the latest trendy look.”
Director of the National Association of Headteachers in Wales Anna Brychan said pupils have never followed the letter of the law when it comes to uniforms. She said, “Pupils have always interpreted uniforms differently. The uniform is important in terms of supporting the school’s ethos but pupils have always been creative in terms of their interpretation of that.
“Unless the choice of uniform contravenes school rules, then there should not be a problem. I remember being at school when the shape of the skirt would change from one season to another.
“Also, the girls who were a little handier with a needle might try to improve them a little bit. But parents need to acquaint themselves with school rules before indulging their children’s creativity.”

Marks & Spencer says the trendier look represents only a small proportion of their schoolwear range, which still includes traditional uniforms. They said it’s simply responding to the growing demand from teenagers to jazz up their uniforms and the trendier outfits are in the same price range as the more traditional ones.
One mum said: “I wouldn’t put my seven-year-old daughter into a pencil skirt and crop cardie for school. It’s too grown-up and provocative for a child.”
AM Mark Isherwood, who has two sons aged nine and 11 and girls aged 13 and 15, said, “My older daughters will go to shops like New Look and get the right-coloured jumper and sew the school badge onto it and buy a shirt that is more fashionable than the standard-issue one. They’re complying with the rules but changing them as far as they are able.
“As long as M&S are still providing clothes classed as uniforms for the schools in their areas, and as long as the more fashionable ones are not provided at a price premium, there is not a problem with it.”

Marks & Spencer insisted the clothes met a demand from children for a stylish and modern uniform. They said that they are surprised by those comments, “We’ve had a positive response to date from the mothers who have reviewed this Fast Fashion range including ‘It’s good to have alternatives for my daughter to wear to school’.
“But, of course, we’ll listen to any feedback from our customers about this range.”
A spokesperson for M&S said the store had not checked the fashionable range against school uniforms policy and this was a matter for parents.
“The new range is just a capsule of our entire Back To School offer. It was brought in to offer as much choice as possible to different children going to different schools, some of which may have far more relaxed attitudes than others. M&S has seen a rise in the popularity of these styled items and we’ve responded to that development with this range.”

Paul Carey from Western Mail write the price range in the new Fast Fashion, deep-neck jumpers range start from ??12, while pencil skirts and blouses cost ??10 and ??8 respectively. Button-up polo shirts start at ??6, while city shorts sell for ??10 and bolero cardigans for ??12. Traditional school skirts at M&S sell for anything between ??3 and ??9, according to the store’s website.
Skirts in the new Fast Fashion range sell from anything between ??10 and ??19.
Shirts and blouses in the traditional range are priced between ??4 and ??21 while those in the fashionable range sell from anything between ??8 and ??12. Jumpers in the fashionable range are priced between ??8 and 16 whereas traditional sweaters for boys range from ??4 and ??16.
Fashionable trousers sell for between ??12 and ??19 whereas those in the ordinary range go for anything between ??7 and ??20.

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