Rachael Ray Show Makes Spoon Full of Sugar
Category : Family, Home Improvement, Women Business, Women Career, Women Gossip, Women Lifestyle, Women Personality
Oprah Winfrey’s latest venture – a daily talk show starring chronically perky cooking personality Rachael Ray – has been an early success. TV queen of 30-minute meals, best-selling author and cover girl for her own lifestyle magazine, Rachael Ray with the show’s debut this week earning the highest ratings for any first-run syndicated show premiere since another Oprah discovery, “Dr. Phil,” launched four years ago.
“The Rachael Ray Show” is clearly being positioned as the next generation of “Martha Stewart Living,” the difference of course being the fresh scrubbed girl-next-door beauty of the thirtysomething host and the injection of high-intensity joie de vivre.
Sitting in the show’s studio, with her long, dark hair and round, girlish face, where the audience rotates like a Lazy Susan on sets resembling different parts of the home, Ray says she’s most excited about having an audience for the first time. “I’ve been alone talking to myself on camera for five years.” Ray says the only rule on her new show, “Rachael Ray,” airing on ABC nationwide, is “no crying allowed.”
Beyond her new show, Ray is busy with books, the Food Network, a magazine and cookware. She says it’s not too much to handle. “This is a lovely life where you’re afforded the opportunity to chat and cook ??? two things that I would do to relax,” Ray said.
Kimberly Nordyke from Reuters reported that “The Rachael Ray Show” earned a weighted average of a 2.8 household rating/9 share in 55 top overnight “metered” markets, according to Nielsen Media Research. That figure was an improvement over both its lead-in and year-ago time period averages, jumping 17% from the lead-in average of a 2.4/8 and rising 33% from the September 2005 time period average of a 2.1/7.
The show’s debut also marked the highest for any first-run syndicated show premiere since “Dr. Phil” launched in September 2002 with a 5.3/14 in 53 overnight metered markets.
Rachael Ray ranked 81 among Forbes’ Top 100 Celebrities In 2006 – and I’ll bet you dollars to donuts that her new line of pots and pans are probably selling like hotcakes!
Rachael Ray has confessed she cannot imagine embracing motherhood with her hectic career demanding all her time. She detailed her love for children on an upcoming “20/20″ episode, but added that her busy career has made her consider the implications of having a child.
“I love children,” the 38-year-old TV star said. “(But) having a child doesn’t make sense to me ’cause my workload is too great, I feel like a bad mom to my dog most days,” she added. “I can’t imagine the guilt I’d have with little old little-bitties!”
Ray also added “I learned everything from my mom, but I think that cooking was just a byproduct of the way we lived. Life happened around food. We were always in the kitchen and talking and sharing.”
What can I say about Rachel Ray, terrific hair and good teeth, wrapped up in cutesy and her sex appeal DOES sell. She drops things and makes a mess, which makes people feel more relaxed and makes a comfortable accessible cooking. She is a very good example of over-marketing and how it’s difficult for some people to see passed all the hype. You’ll know that everything doesn’t have to be perfect to create a meal for your family.
There’s just one problem: Ray’s high-decibel and often over-bearing demeanour is not only grating on many of those tuning in, it’s also startling some of her guests, most notably Diane Sawyer.
There’s also a loud anti-Ray presence in cyberspace, even a “Rachael Ray Sucks” blog – the very existence of which suggests Winfrey might have misinterpreted the true nature of the buzz about Ray. “I gotta go take a Tylenol after the headache I just got from wasting an hour of my life watching that ditz,” read one poster on the blog.
Ray herself is aware there are a lot of people who don’t like her. But she’s unapologetic, and Richmond says her reputation in the business is one of someone who is relentless about doing things her own way.
Rachel Ray Show, host: Rachael Ray
Executive producer: Janet Annino; Senior producer: Joseph Freed; Supervising producers: Shane Farley, Marilyn Zielinski; Coordinating producers: Sarah Goldsmith, Emily Rieger; Line producer: Jennifer Sochko; Producers: Steve Cunniff, Stephanie Gholam, Robin Hommel, Jennifer Givner-Stone, Andrew Goldman, Meredith Weintraub; Director: Dana Calderwood; Field producers: Ted Corriero, John Filimon, Aimee Kramer; Production designers: Joe Stewart, John Shaffner; Art director: David Blankenship; Editors: Mark Evans, Art Vizthum; Food stylists: Abigail Bodiker, Bianca Maria, Andrea Steinberg.
“Rachael Ray” can be seen each weekeday morning at 9 a.m. on CBS 5.
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