Victoria Becham with New Classy Fashion Line

A small but perfectly formed moment of fashion fabulousness took place in the Royal Suite of the Waldorf Towers, Manhattan on Monday. For it was here that Victoria Beckham presented what she modestly referred to as her “dream of a lifetime” to a select gaggle of fashion press. VICTORIA Beckham has gone from size zero to hero in the style stakes as her debut collection of dresses was hailed a success by the British fashion press. As the former Spice Girl revealed her debut fashion collection to a handful of fashion’s elite editors on Monday, she also showcased a daring new hairdo, a short spiky crop.
According to the former Posh Spice, whose husband, David Beckham, plays soccer for the Los Angeles Galaxy, the major department stores are fighting over the collection of 18 dresses, which will sell from ??650 to ??900, or $1,150 to $1,600.

Top boutiques and department stores have already begun squabbling over the right to sell the first collection of dresses with “Victoria Beckham” in the label when it hits stores in February. With only 400 dresses being made in the first season, the range looks destined to be a sellout, even with retail prices starting at ??650.
Made in luxury fabrics such as silk organza, silk crepe, gazar, taffeta, wool stretch and fine cottons, in a subdued colour palette of black, navy, cream, cobalt and flesh-tone, each dress is cut, seamed and contoured to within an inch of its hourglass life and features a long pink-gilt zip snaking straight down the centre-back seam.
Interior corsetry, grosgrain waistbands, shoulder pads and ingenious ‘nips and tucks’ in the bust, waist and hip area, ensure that, as the fledging designer puts it “every woman who wears these dresses can have great posture and look great from every angle.”

Beckham says the collection is a culmination of her designing dreams. “I???ve been working on this for 34 years. I always wanted to be a fashion designer. Then along came the Spice Girls which opened a lot of doors for me. And, let???s be honest, closed a lot.” She continued, “But those days are over. I was never going to be the world???s best singer, but I hope I can be a good designer.”
For, despite the line’s exclusivity (only 400 pieces will be sold worldwide), no fashionista in her right mind would dish out a minimum of ??650 a pop to emulate Queen Vic. Victoria has steadfastly insinuated herself into the world of high frockage, from a penchant for Dolce & Gabbana, via modelling for Cavalli, to satirical outings care of Marc Jacobs’s advertising campaign and a stint on Ugly Betty.

By all accounts, she is as amiable and enthusiastic as any canny fashion intern. In the space of one lunch, British Vogue editor Alexandra Shulman went from harbouring little interest to finding the notion of Beckham as April 2008 cover girl “an exciting idea” – despite conceding: “I don’t particularly share her taste in clothes” (and how).
Reactions from retailers seem positive. “It’s very sophisticated, easy and commercial,” says Harvey Nichols fashion director Averyl Oates. “It’ll be interesting to see how it evolves”.

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Posted by Women Diary on Sep 11 2008. Filed under Women Beauty, Women Business, Women Fashion, Women Lifestyle. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry